Customer Love Series: Use Audio And Video Messages To Build Trust

Sharing content is great, but if you’re relying solely on the written word and static images, you’re missing out on chances to build trust with your potential and existing customers. There’s power in using audio and video. They are great tools that will generate trust like nothing else. It’s because we are social creatures and are built to pay attention to audible and visual clues to help us get to know someone better.

You’ve heard that your audience has to know, like, and trust you before they will consider becoming paying customers. They get to know you through your written content and your social media presence. They may like what you have to offer and what you’re sharing. They may even be impressed by your expertise. But earning their trust enough for them to pull out their wallet can be tricky. That’s where your face and your voice come in.

There are a lot of clues we pick up when we hear someone’s voice and even more when we see them speak. That’s why audio and video messages are so important in your marketing. Don’t be afraid to use them. Start with audio, if video is intimidating. You can start your own podcast, or offer to become a guest on other people’s episodes. The big bonus benefit of the latter is that you get in front of their audience, giving you additional exposure. Of course you want to share it with your own reach as well. Another fun audio option is to ask your newsletter subscribers or social media followers to ask you questions. Take a few minutes each week to record your answers and share them far and wide.

Of course you can do the same with video. Q&A's are a great place to start. Or teach them how to do something or chat about a topic of interest to them that’s related to your products and service. You can do it as a Facebook Live, post it on YouTube, create a TikTok or engage on Instagram. Even better, do all of the above. There’s so much you can do with the tech you already have. Start with your smartphone and give it a try. Pick one video or audio strategy and expand over time.

Here’s a bonus tip: If you can combine consistency with a video message by sharing a weekly video for example, you can grow your audience's trust even quicker. And by asking them to like, comment, and share, you’ll grow your reach and your audience. It’s a powerful strategy you should give a try today!

Where education, motivation, and collaboration manifests success for women entrepreneurs. Learn more about us at 5fiftyfivesociety.com